How do challenges make you feel?
This reality plays a very important part in modern marketing and advertising. When I teach my 360 Degree Marketing Course, amongst the course I share my memorable formula for content and message creation & formation. I call this my CREAM formula.
CREAM is my acronym for the following.
C is for challenge. Use the challenge in the headline.
Make clear and unambiguous reference to the challenge.
R is is remedy.
Those of us with challenges or problems seek remedies to our challenges. All well constructed marketing and advertising pieces quickly follow up on the headline challenge by presenting a remedy.
E is for evidence.
Customers want to know that the remedy works and they seek proof and evidence of this. The demand for evidence is proven by the emergence of rating systems. Amazon, Ebay and Trip Advisor all have a significant rating and review system. It is a well known fact that positive reviews influence buying behaviour.
A is for action.
The natural culmination of any good marketing piece is to make clear the action required on the part of the prospective customer.
M is for motivation to act.
If a good product is proven to remedy a challenge or problem, there will naturally be some motivation to act already. However, there may be the need for something a little extra – a free report, a genuine discount, an extra product or a limited time frame to purchase because of diminishing stock etc.
The CREAM formula is always well received by my students and clients. Many of them contact me to tell me of how they have benefited from ensuring the CREAM methodology is embedded into their marketing messaging.
Hope you find it useful too. Stay in tune with my work via The Unique Network