How to get noticed on Google
How to get noticed on Google? A simple guide for the less internet savvy
Such is the growing importance of the Internet, here is a common question that is presented for me to consider:
“How Do I Get My Business Noticed On Google?”
This is a question I get a lot from business owners who have little or no experience of marketing and advertising.
This short article is intended to give some useful insight to those with less marketing experience and prowess.
- The basic but important part
The best and perhaps most obvious way of getting your presence on the Internet noticed is building a website and letting Google know the website is online.
Here is the good news. Gone are the days when you needed to spend vast sums of money on print media, television broadcast or press releases.
Nowadays, with a little bit of your own research, or perhaps engaging a savvy Internet Marketer to work for you, the adoption of several simple tactics can help to ensure you get noticed by Google.
One of the most cost effective ways of marketing your company is through social media campaigns, writing articles or blogging.
- The importance of content creation
One of the most challenging aspects of internet marketing is that of generating quality content. As a starting point, your content needs to be engaging, accurate, interesting, sharable and easily readable.
If you can master the skill of creating content that resonates, with a little bit of discipline, you should easily command the type of attention your website needs.
You must never forget that the primary objective of having an online presence is to ensure your content (and your website) gets spotted and visited by online users.
- Try to make your content sharable
Whatever the format of your content might be (e.g. video, audio, text images, e-books) the message sits beneath the body of your content needs to trigger feelings of value as people consume it.
Your content needs to have the effect of informing, educating or entertaining those who read it. If your content is interesting and motivating, it is likely that users will share it.
A combination of videos, images, text, and mixed media can be used to generate content. Ideally, this content needs to be generated every day or at least every couple of days.
This attitude towards regular production can help to ensure your followers gain a feel for the type and style of content that you are likely to publish. Your followers will then look out for your fresh content.
- Content optimization
With the confidence of good content, through a carefully constructed network of social media accounts, various listing sites, forums and self-issue press release sites, you should easily get your content noticed.
Search engine optimization (or what is commonly labelled as SEO for short) is best described as a technique of encouraging Google to rank your website in the higher place rankings or Google search list. This is a very big subject to explain in this short article and novices should seek professional advice before pursuing the more detailed and costly activity.
Stated in simple terms, if you own a product website, your objective is to ensure that every time a user searches for information on the products or services in your range, your website shows up on the top of the list. You need to ensure that your website gets listed in the natural searches, as opposed to the paid searches.
Research shows that many website users rarely search beyond the second page of the Google search results.
- Meta tags and the HTML code
A practice called meta tagging has been used for a long time.
Website owners who want Google to crawl into their websites tend to use meta tags in the HTML code of their website. These meta tags are words and phrases that are etched into this code that only Google can see. It is not easily visible to online users. You can also use keywords in meta tags, so Google knows the relevance of content on your website.
- Measurement Tools
All internet marketing activity should be measured to prevent ongoing waste of time and money. There are many tools that you can use for measurement. For instance, on a basic level, you can use something called Google Analytics and other Google Webmaster tools to look at the performance of each page on your website. This gives you strong indications of how you can make your website more search friendly and so more visible to online users looking for content that is relevant to what you do.
- Create ads on Facebook and other social media sites
Advertising on Facebook has become very popular. It is one of less expensive options and it can be effective if you follow a disciplined formula.
With Facebook Advertising, you can choose your target audience through their Advertising Desktop. The targeting options are very detailed. You can target people in terms of: location, age, genre and declared interests. You can even include the timeline in which you wish to let Facebook users view your adverts.
Other social media platforms can be used for advertising. Twitter, You Tube and Linked In all have options for paid advertising options.
The same discipline of relevance always comes into play. You need to produce content that research shows people have a definite interest in reading about.
About The Author
David Lilley is Managing Director of The Unique Network and has several other business interests. He is a veteran of sales, marketing & business development and prides himself on being in stride with the latest marketing trends and tactics. Based in Derbyshire, David has worked at senior level for companies such as American Express and RCI. He has worked on projects for other brands, such as Barclaycard, British Gas, MacDonald’s Hotels and Resorts, Dial An Exchange and Hiscox. Alongside his charity and community work, David now works with a small number of private clients primarily in the UK, Ireland, Germany & France
How do challenges make you feel?
This reality plays a very important part in modern marketing and advertising. When I teach my 360 Degree Marketing Course, amongst the course I share my memorable formula for content and message creation & formation. I call this my CREAM formula.
CREAM is my acronym for the following.
C is for challenge. Use the challenge in the headline.
Make clear and unambiguous reference to the challenge.
R is is remedy.
Those of us with challenges or problems seek remedies to our challenges. All well constructed marketing and advertising pieces quickly follow up on the headline challenge by presenting a remedy.
E is for evidence.
Customers want to know that the remedy works and they seek proof and evidence of this. The demand for evidence is proven by the emergence of rating systems. Amazon, Ebay and Trip Advisor all have a significant rating and review system. It is a well known fact that positive reviews influence buying behaviour.
A is for action.
The natural culmination of any good marketing piece is to make clear the action required on the part of the prospective customer.
M is for motivation to act.
If a good product is proven to remedy a challenge or problem, there will naturally be some motivation to act already. However, there may be the need for something a little extra – a free report, a genuine discount, an extra product or a limited time frame to purchase because of diminishing stock etc.
The CREAM formula is always well received by my students and clients. Many of them contact me to tell me of how they have benefited from ensuring the CREAM methodology is embedded into their marketing messaging.
Hope you find it useful too. Stay in tune with my work via The Unique Network
A chance meeting can trigger heart warming consequences
I have long admired Zoe’s commitment to attending Chesterfield matches, both home and away. She is a warm and friendly person who is well liked and respected by all that really know her.
The emergence of Social Media (especially Facebook) has given Zoe the opportunity to overcome her severe speech problem…and to show the world how bright, intelligent, funny and determined she is. I have learned that it may take Zoe up to an hour to force her disobedient arm to write the shortest of sentences. It is both remarkable and humbling to see her wriggling her thumb through a special keyboard filter to choose her words. A short sentence can take up to an hour but Zoe does this without compliant; carrying out the task of communicating with determination in her eyes and a genuine smile on her face.
This is one of the best aspects of Social Media. Despite the criticism that this new obsession gets, Facebook gives Zoe her voice and a platform to ensure people know the depth of her personality and her intelligence. Zoe’s body may misbehave but her mind is razor sharp and her personality is a happy one. Zoe loves her life and is truly grateful for what she has.
Early in June 2016, my wife and I attended a charity event at the home of Chesterfield FC, The Proact Stadium
After the event, we were waiting for a taxi to take us home. 30 minutes time had passed and it appears we have been overlooked by our chosen taxi firm. As we stood in the drizzling rain, Zoe passed with her parents Dillis and Mick. The three of them kindly offered us a lift home to Clowne.
On the 25 minute journey home, I settled into a seat beside Zoe. I had said hello to Zoe a few times at matches but I had never had a proper chat with her. With the help of translation form her dad Mick, Zoe asked me what I did for work. I explained that I did marketing and some video work. Zoe immediately picked up on this and said she needed a video for a secret project. I said I would happily help if I could and encouraged her to message me about what she needed on Facebook. Zoe is a prolific user of Facebook and I knew she could communicate with me this way.
The next day, I received a long message from Zoe. It literally took my breath away.
I was both moved, inspired and humbled. In the message, Zoe explained her disability, her previous sporting medals and her secret project. I immediately wanted to be part of the team that Zoe needed to help bring her secret project to life.
On 22nd June 2016, I invited Zoe to present her project at the superb Hotel Van Dyk and our Unique Network gathering. Zoe prepared a speech about her secret project and I read it out on her behalf.
The secret project has several aspects but a key part of it is that Zoe wants to be a model. As part of this dream, Zoe wants to produce a calendar that shows her posing in various positions.
Raising funds for these two charities is Zoe’s real objective and where the true passion behind the project resides. However, she also wants to show that her disability does not always get in the way of accomplishing life goals.
As I stood in front of a maximum capacity of 80 people at our Unique Network gathering and read out Zoe’s speech for her, I hoped for a positive response to Zoe’s secret project and that some of my members would want to help. I was not wrong about the desire to help but even I was overwhelmed with the positive response we enjoyed.
Please read below those people that stepped forward with their willingness and desire to help.
- Sheffield Sharks basketball Captain, Mike Tuck and Boxer Navid Mansouri immediately offered their help for special photographs.
- Designer Richard Dane agreed to design Zoe’s special calendar
- Nikki Clifford of NJUK agreed to do Hair & Design for one photo shoot
- Deon Jacobs donated back a £250 Food & Drink voucher that he won from Hotel Van Dyk
- Rachel Egley offered her children’s entertainment services free of charge to raise funds
- Wendy Majhen offered her Counselling Services as a fundraising tool
- The Sheffield Sharks Basketball CEO Sarah Backovic invited Zoe as her VIP Guest and agreed she could fundraise at the game
- Fiona Stubbs, the Editor of Pure Magazine, said she would write an editorial about Zoe’s project
- Elastic FM, Clowne’s Community Radio Station said they provide ongoing coverage of Zoe’s project
- Hotel Van Dyk said they would consider helping in any way they could
I write this Blog not for personal praise or recognition (those who know me well will confirm I am not into that) but as genuine thanks to Zoe and some of my good hearted Unique Network members for their kind support.
If you read this want to be part of Zoe’s team of helpers, please email me via firstname.lastname@example.org
If you want to listen to more about Zoe, please find below an interview I did with her…and her mum and dad, Dillis & Mick .
Where might you have found yourself?
49 years ago, whatever planet earth power or godlike force that prevails placed me here in England. I was born as the child of caring and responsible parents. As a consequence, I had half a chance of a decent life. However, I could just as easily have been born into a third world country, with no fresh water, no food and no life prospects.
Despite the fact research shows there is enough food in the world to feed everyone, our planet will never figure out how to distribute it. If I lived in a third world country, therefore, I would want to get my kids to food, water, safety and the chance of life. And I’d die trying.
Sadly, there is sometimes a very harsh attitude towards the good hearted people who want to reach our shores. I harbour the same fears as everyone about terrorism. However, some of todays best and most skilled Doctors were once immigrants. In fact, I owe my eyesight to one such wonderful Doctor.
There is a much bigger picture at play than many of us pause to realise. But by the grace of god I say!
David Lilley 16th June 2016
How does it make you feel?
Thought for the day.
“One day, this reality will overwhelm you! If it doesn’t make you feel warm inside, if you cannot enjoy sharing it with others, if it doesn’t make the people in your life smile, whatever “it” is you’re doing, you should perhaps stop”
David Lilley June 2016
Caring about people
As I write this blog, some of the faces of the people that I have either helped (or have tried to help) are flashing into my mind. These are not people I have helped because my support is being offered as a precursor to an eventual sales pitch that will benefit me in return. Many of the people that I choose to help would never qualify as customers of mine. These are people who maybe just need a modest amount of support. It might be sharing a little marketing knowledge, connecting them with a few potential customers or giving them some business development guidance.
In most instances, I take great satisfaction and pride from having helped someone. And on many occasions, I can sense that my help is greatly appreciated.
The philosophy of The Unique Network is to help people and to show a philanthropic nature wherever we can. In our opinion, life and business is not always about pursuing money or attaching a currency to everything we do. Sure, money and income plays a key part in all of our lives but it is not the solution to everything.
As I consider our life and business philosophy, I reflect on the many insanely wealthy people I have met and worked with over the years. It would be no exaggeration to say that over 90% of these peope are unhappy, unfulfilled and insecure.
Then there are the dozens of people whom I’ve met who live in fine houses. Some of these people have stretched themselves to such financial extremes that they cannot afford to have their heating on. You sit in their house shivering and keep yourself warm with the heat from the coffee mug you might get during your visit- if you are lucky!
I’ve done work for clients who drive top of the range cars, wear designer clothes and who are obsessed with their public appearance. Surprisingly, some of these people have been unable afford to pay my invoices.
These are people who lose site of the broader realities of life – the relaity that people’s perceptions are often made up of more than just an assessment of their physical appearance.
I have always believed that the way you look at people and speak with people shows a true insight into your personality.
In the last 12 months, I have enjoyed the experience of working with a few sharply contrasting characters. There is one particular person who carries a single minded pursuit of wealth. This person has already enjoyed the extremes of life. This includes spectacular monetary success and failure to equal degree proportions.
This is a person who likes to talk to you but whose eyes often glaze over when anyone offers more than a 30 seconds worth of opinion in response.I predict this is a person who may well go on to live out a lonely life.
Thankfully, nowadays, we live in a world where there are enough people who are waking up to the benefits of behaviours such as humility, kindness, gratitude, mindfullness and selflessness.
Those who choose to practice such behaviours are promised an awakening that will, most probably, surprise them.
Next Unique Network event to be held at The Superb Hotel Van Dyk
Hotel Van Dyk is just 3 miles from Junction 30 of the M1 Motorway on the road to Worksop.
Our event is being held on Wednesday 22nd June 2016. The event starts at 1930.
As usual, there will be two engaging speeches. We have confirmed Author Jay Allen and are still tying down an equally inspiring second speaker. Delegates will also enjoy a high quality two course buffet.
There will be exciting opportunities to network and a modest cost of only £10 for members and £13 for non members.
A dedicated booking page will be set up next week – week commencing 11th April 2016
The Hotel Van Dyk is a luxury 4 star, 1 Rosette hotel situated in the beautiful and picturesque county of Derbyshire, within a short driving distance to the marvel which is the Peak District and local historic town of Chesterfield which boasts the Crooked Spire. Whether the reason for your visit to the area being for business, leisure, a wedding or special occasion, the Hotel Van Dyk is the ideal venue for you to consider.
- 15 individually designed en-suite bedrooms, equipped with complimentary WI-FI Internet access and quality furniture and fittings.
- 4 versatile conference spaces with a maximum capacity for up to 200 delegates.
- The “Bowden Restaurant” recently awarded one Rosette offers an elegant dining experience and atmosphere accompanied by fine cuisine. The Bowden is open Friday & Saturday from 6.30pm, Sunday 12noon – 4.00pm
- The “The Grill Room” offers a brasserie style cuisine within a modern and contemporary atmosphere for the more informal dining experience. “The Grill Room” is open Monday to Saturday from 12.00pm – 9.30pm and Sunday’s from 12.00pm – 5.00pm
My 5 Week Weight Loss Challenge
With 25,000 + miles per year in a car, trains, planes and dozens of hotel nights, it is very easy to slip into bad habits.
I have always recognised this challenge and so, for more than 10 years, I have kept a decent gym at home. My theory is if I can burn off several hundreds calories 5 days a week in the gym, I will be able to maintain a sensible weight.
My issue this year is I developed a bad lower back. This was debilitating and kept me out of the gym for over three months. The result is I have piled on about 1.5 stones. This weight needs to go. I feel rubbish and look even worse. When my starting point is a rugged, ugly bloke, I cannot afford to penalise myself further.
And so, my weight loss challenge starts today. I will lose at least 1.5 stone in 5 weeks. I plan to use the 5+2 plan. This will see me eat little or nothing on two days of the week and no more than 800 calories on the other days.
I am using the picture of me in the light suit because I was a trim 16.5 stone then. I still own the suit and plan to wear it for a business meeting again this year.
I have set up a Facebook Group for people who want to follow my progress and video diary. I welcome Nutrition & Fitness experts offering comments and advice on my efforts.
If you want to follow me, click here and I will add you to the group. Here is to a trimmer, healthier me.